WWE and the owners of mixed martial arts franchise UFC are to form a new $46.8 billion sports entertainment brand.
The publicly traded company will see UFC owners Endeavor Group Holdings taking a 51% controlling interest, and existing WWE shareholders 49%.
The business will be led by Endeavor chief executive Ari Emanuel.
WWE executive chairman Vince McMahon will fill the same role at the company, with Dana White remaining Ultimate Fighting Championship president.
WWE has a global reach and fanbase, which includes a wide age demographic and range of incomes.
Source: BBC
