Rooster chicken to put a freeze on whole bird prices until new year - FCCC

Rooster chicken to put a freeze on whole bird prices until new year - FCCC

By Alipate Narawa
Saturday 23/12/2023
Photo: File

The Fijian Competition and Consumer Commission has initiated a collaborative effort with multiple stakeholders in the market, and Rooster Poultry has voluntarily joined this endeavor by agreeing to uphold their prices for whole bird chicken until the New Year, aiming to alleviate the financial strain on consumers.

This voluntary commitment aims to ease the financial strain on consumers across Fiji as part of this initiative, Rooster Poultry has extended special offers on their supermarket products from Christmas through the New Year period.

FCCC reiterates its dedication to engaging with additional market stakeholders to foster similar initiatives to maintain the prices of selected Rooster chicken whole birds in supermarkets, ensuring stability in the current recommended retail prices.

This collaborative decision is aimed at easing the financial strain on consumers across Fiji during this festive season.

Deputy Prime Minister and Minister for Finance, Professor Biman Prasad says FCCC does not dictate market prices, and their government is a huge proponent of collaborative solutions - a hallmark of their governance style.

Prof. Prasad says the success of this initiative with Rooster Poultry demonstrates how working together can lead to beneficial outcomes for both consumers and the market.

He says it is a win-win situation that respects both consumer welfare and fair market competition.

Prof. Prasad says he would like to extend his thanks to Rooster Poultry for their commendable decision to freeze prices.

He says their willingness to step up and support this initiative sets a positive example for other market players.

Deputy Prime Minister and Minister for Trade, Manoa Kamikamica says he is delighted to see the fruitful results of their collaborative efforts in this initiative.

Kamikamica says partnerships between the government, FCCC, and stakeholders like Rooster Poultry underscores their commitment to fostering an environment where trade, co-operation, and communication converge for the greater good of our communities.

FCCC CEO, Joel Abraham says their goal is to ensure that Fijian families have access to affordable chicken options, especially when household budgets are stretched during this time of year.

Abraham says they appreciate Rooster Chicken's cooperation in this endeavor and hope to see similar consideration from other suppliers.

He say it is imperative to clarify that this initiative is not intended to endorse or promote any specific brand.

The FCCC CEO says its purpose is to assist consumers by offering special relief measures, considering that chicken is among the most consumed items during this festive season.

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