Fijians gathered in numbers and stood along the King's Highway, the stretch between Koronivia Roundabout Junction and the Rewa Bridge this morning to show their advocacy towards the environment during the Pacific Recycling Foundation’s annual roadside campaign.
With the theme “Stand in Solidarity to Protect Our Environment”, students, teachers, community members, recycling advocates, private sector representatives, development partners, government officials—and even pets accompanied by their owners came together and stood hand in hand, urging stronger action on proper waste management and the protection of the environment and oceans.
PRF Founder Amitesh Deo says the campaign continues to evolve into a national symbol of solidarity and action.
Deo says this is more than just lining up along a road, as it is a declaration and a collective act of hope.
He says it is encouraging that young minds, who are the future of this country, are showing how deeply they care about the environment and oceans.
Following the line-up, participants gathered for a Safe Space session that allowed for personal and creative expressions.
The morning featured over 25 powerful performances, including songs, poems, speeches, artwork, and dance, each delivering a heartfelt plea to treat our environment and oceans with respect and care.
Students presented bold speeches and slogans, recited stirring poems, and a group staged a captivating theatrical performance titled “Earth Through Time".
This year’s event, organised by PRF, was made possible through the partnership of JICA Fiji, the Ministry of Education, the Ministry of Environment and Climate Change, Hot Bread Kitchen, FMF Foods Limited, Nasinu and Nausori Town Councils, Professional Security Services, Hexagon Complex, The Kidney Hub, Vivid Media, and Fiji Chemicals Limited.
