CFL stations and fijivillage top Tebbutt Fiji Media Survey 2023
Survey confirms 3 out of 4 people access a CFL product in the last 7 days

CFL stations and fijivillage top Tebbutt Fiji Media Survey 2023

Survey confirms 3 out of 4 people access a CFL product in the last 7 days

By Vijay Narayan
Tuesday 27/02/2024
Members of CFL's FM96 team

South Pacific’s largest media organization, Communications Fiji Ltd, which is the parent company of FM96, LegendFM, VitiFM, Navtarang, Radio Sargam and fijivillage, has today announced that the company has topped the recently released Tebbutt Research 2023 Fiji Media Survey.

The survey, conducted in the last quarter of 2023, revealed that 74 percent of Fijians listened to at least one of CFL’s radio stations (FM96, VitiFM, Navtarang, Radio Sargam, Legend FM) and/or accessed their media website fijivillage.com in the last 7 days.

While commenting on the independent survey result, CFL’s General Manager for Fiji, Charles Taylor says they are delighted with the result.

Taylor says we haven’t been able to get access to a survey since 2019, and this result just proves that the hard work we have put in has paid off in that 3 out of 4 people access a CFL product in the last 7 days.

CFL radio stations led the market reaching 85 percent of radio listeners with FM96 in the number one spot supported by strong performances by VitiFM, Navtarang, Radio Sargam and LegendFM in their respective markets.

Z1A0077

Taylor says all our stations target specific market segments, and each has performed well with a standout result coming from FM96.

Not surprisingly, the survey confirmed the continuing rapid growth of internet-based media with fijivillage.com, Fiji’s leading media website reaching 33 percent of Fijians in the last 7 days.

Taylor says this result confirms fijivillage.com’s position as a major media player in the Fiji market.

He says it validates CFL’s strategy of linking our online and on-air media platforms.

DJI-0043-3-1

Taylor says CFL expects to see major revenue growth in the coming year from fijivillage.com.

The Fiji result follows a similar Tebbutt Media survey in Papua New Guinea conducted in September 2023 that revealed, once again, that CFL’s subsidiary PNGFM’s stations YUMI FM, Nau FM, and LEGEND FM reached 33 percent of the Papua New Guinea market in the last 7 days.

CFL Chairman William Parkinson says this means that PNGFM has a significantly bigger reach than all other broadcasters in the Papua New Guinea market radio and TV.

Parkinson says this result sets us up strongly as they complete construction of the new studio complex in Port Moresby which is planned to open mid this year.

128885061964013ced41fa565e1f6f

FEATURE NEWS
Police investigate video showing youths allegedly role playing and assaulting a young boy in the bushes, tying him up and burying him
A Police investigation is now underway in relation to a video circulating on social media showing a group of youths allegedly role playing and assault...
4 hours ago
LATEST NEWS
Teen charged with murder over bus stop stabbing
A 16-year-old has been charged with murder after the stabbing two teenagers outside a school in Sydney’s west yesterday afternoon while police ...
4 hours ago

Italian fashion designer Roberto Cavalli has died aged 83
Italian fashion designer Roberto Cavalli, known for his animal prints on leather and textiles, has died aged 83. The fashion house that bears his ...
4 hours ago

Villagers of Vusama and Naveisabasaba bid farewell to water woes with New Water Mains Extension Project
Fetching water from contaminated wells and carting water on bullocks will be a thing of the past for the villagers of Vusama and Naveisabasaba in ...
4 hours ago

40 jobs created as Rups opens another triple story branch in Labasa
40 people now have a job as Rups Investments Limited has opened another triple story branch in Labasa Town. Manager Rajnesh Kumar Deo says a lot ...
6 hours ago

RFMF and Police personnel to assist in security during Solomon Islands election
A team from the Republic of Fiji Military Force and the Fiji Police Force will depart the country to assist in the Solomon Islands general ...
6 hours ago



fijivillage Straight Talk with Vijay Narayan
Latest Videos

Stay tuned for the latest news on our radio stations

CFL radio frequencies
yb
IN DEPTH
Bainimarama and Qiliho's Acquittal Appeal
Coverage on the appeal filed by Acting Director of Public Prosecutions, John Rabuku against the acquittal of the former Prime Minister Voreqe ...
10 days ago

National Program Manager for Fiji 7s, Gareth Baber appears on fijivillage Straight Talk With Vijay Narayan
Gareth Baber appeared on fijivillage Straight Talk With Vijay Narayan to share his plans heading into the preparations for the upcoming tournaments ...
11 days ago

RFMF Commander Major General Ro Jone Kalouniwai appears on fijivillage Straight Talk
RFMF Commander Major General Ro Jone Kalouniwai sat down for a candid interview with CFL News Director, Vijay Narayan to talk about various issues ...
17 days ago

TOP