Clothes for Good Fiji is the first-ever charity store that officially opened today at Fletcher Road, Nabua, where all the profits from the sales will go towards the needy people of Fiji.
The Director of Clothes for Good Fiji, Hayden Brown, who also owns a call centre named "My Koro", says he did not want to be like other foreign investors who enjoy the luxury of profits.
Brown says he wanted to help the Fijian communities around the nation, and that is when he came up with the idea of opening a second-hand store.
Insert: brown on insert MC 7th Dec
He says they will be donating funds to SPCA, Old People's Home and other children-based organisations and are also looking at other organisations to assist.
The Director says they want to raise as much money as possible to assist organisations on a regular basis.
He says his family back in Australia was hesitant at first to support his idea, however, he convinced them, and his mum helped him in selecting quality clothes.
This has also created employment opportunities for five individuals.
They will also be opening their second charity branch in Lami before Christmas.
