Hours after the newest trailer debuted for the upcoming film with Margot Robbie and Ryan Gosling, online searches relating to Barbie doubled.
Interest in ‘Barbie Fashion' rose by 106% worldwide, while searches for ‘Barbie style' increased by 142% worldwide.
In addition, searches for ‘pink clothes,' Barbie's signature color, jumped 174%, and searches for blonde hair dye, Barbie's signature hair color, went up 157%.
“Barbie has been a staple of popular culture for decades with her instantly recognizable look,” says a spokesperson.
“The newly released trailer and movie posters have caused a buzz online, with fans eagerly awaiting the movie, which is set to be released in the summer. As these findings show, the excitement has also transcended into the fashion space, with many fans wanting to emulate Barbie's iconic style, indicating that pink tones, cowboy boots, and bright patterns are set to make a big comeback.”
[Source: wealthofgeeks]
