Greggs and Primark to launch fashion range

Greggs and Primark to launch fashion range

By Manoa Dawaibalavu
Thursday 10/02/2022
The collection contains a hoodie with the Greggs logo

Fast food and fast fashion may not seem like natural bedfellows, but that is set to change.

Retailer Primark has announced it will launch an exclusive clothing range with the bakery chain Greggs, sparking a mixed response on social media.

A limited-edition, 11-piece clothing collection will be available in 60 Primark stores later this month.

Greggs will also open a 130-seater café in Primark's flagship Birmingham store.

More details of what will be included in the clothing range will be shared nearer the launch date, but photos of a hoodie featuring the Greggs logo and the message "It's a pastry thing" written along one arm have been published.

The two retailers teased the tie-up last week, when mannequins at several Primark stores were seen adorned with Greggs' sausage rolls and steak bakes.

It has attracted a mixed response on social media, with some people asking if it was a parody and one tweeting: "PR Stunt of the Day".

Others, however, said they looked forward to seeing the tie-up.

"Greggs and Primark 'joining forces on a clothing collection'? Looking forward to bake-inis, sausage rollnecks and handbag(uette)s," one tweeted.

"Sausage Jean and cheese anyone?" tweeted comedian Graeme Rayner.

Raymond Reynolds, business development director at Greggs said: "Greggs clothing is something our customers have continually asked for, so it's great that together with Primark we can now make our first official range available across the UK."

Tim Kelly, director of New Business Development at Primark, added: "We want to give our customers incredible experiences in our stores and offer collections they can't find anywhere else, with brands we know they love."

The firms will also display their collection from 17-18 February at a pop-up boutique in Soho.

[Source: BBC / Yahoo News]

FEATURE NEWS
Pryde is entitled to be paid salaries until he is removed from office - Rabuka
Prime Minister Sitiveni Rabuka has stated that the suspended Director of Public Prosecutions, Christopher Pryde is entitled to continue receiving his ...
18 hours ago
LATEST NEWS
Two 15-year-old students questioned for alleged drug possession at school
Two 15-year-old students have been questioned for allegedly possessing methamphetamine and marijuana on school premises. Assistant Commissioner of ...
32 minutes ago

Tamavua Village to benefit from 11-acre business park initiative
More job opportunities are expected to be created for the people of Tamavua Village in Naitasiri as the Yavusa of Matanikutu is developing the land ...
52 minutes ago

Thousands turn up to second last day of Fiji Showcase
The cold Suva weather did not deter thousands of people who came out in numbers to enjoy the second last day of Fiji Showcase while thousands more ...
2 hours ago

PM calls for Online Safety Commission to take action after alleged cyberbullying tragedy
Following allegations that a member of the LGBTIQ+ community was driven to take their own life after getting cyberbullied, Prime Minister Sitiveni ...
16 hours ago

WOWS Kids Foundation seeks donations to aid children with cancer at Fiji Showcase
The WOWS Kids Foundation is seeking assistance from the public and business houses to support the work they do in assisting children living with ...
16 hours ago



fijivillage Straight Talk with Vijay Narayan
Latest Videos

Stay tuned for the latest news on our radio stations

CFL radio frequencies
yb
IN DEPTH
2024-2025 National Budget address by the Minister for Finance
2024-2025 National Budget address by the Minister for Finance Prof. Biman Prasad. 2024-2025 Budget ...
6 days ago

Crisis within FijiFirst that led to its deregistration
The FijiFirst Party has been de-registered by the Registrar of Political Parties, Ana Mataiciwa. This is the end of the party that led government ...
10 days ago

Pre-Budget 2024-2025
Pre Budget 2024-2025 budget recommendations and an insight of what people on the ground wish to see in the National Budget
16 days ago

TOP