Emerging designer ventures into bridal market

Emerging designer ventures into bridal market

By Rashika Kumar
Tuesday 24/11/2020
Emerging designer Cherish Prasad at the Ocean Gala Fashion Show.

Emerging designer, Cherish Prasad has now ventured into the bridal market and also featured his new prints at the Fiji Fashion Week Oceans Gala show at the European Union Residence. 23-year-old Prasad says his prints are called “O Yau” means “me” in the i-Taukei language and represents who he is.

He says the prints feature henna pattern to represent his Indian heritage, Masi design to highlight his links to the i-Taukei community and arrows which is his logo.

Prasad started as a student designer and won Student Designer of the Year Award in 2015 and launched his first full collection in the same year. He launched another collection last year.

He says with his latest line, he wanted to portray the beauty of a woman on her special day.

The emerging designer says as a young person trying to thrive as a designer, one of the main challenges he has been facing is the unavailability of funds and resources such as fabrics.

He adds it was difficult to get sponsors because of the impact of COVID-19.

Prasad who is from Savusavu aims to build his brand and open a small boutique within next year.

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