Dior goes sporty in post-pandemic burst of colour

Dior goes sporty in post-pandemic burst of colour

By Cecilia Matanatabu
Wednesday 29/09/2021
[Image: rfi.com]

Paris - The coronavirus pandemic has triggered a radical change at one of France’s oldest brands, with Dior tapping a 1960s vibe for a sporty, vividly colourful return to the Paris catwalk on Tuesday.

Dior’s 2022 spring-summer women’s collection reflected a world that had learned the value of the exercise and yearned for a bit of playful “joie-de-vivre” over the last 18 months.

Full of fluorescent greens and oranges, neon blues and big butterfly prints, it was a far cry from the subtle chic with which Dior is typically associated.

“There is a change in way we feel – we feel more vulnerable, and everyone reacts in their own way,” designer Maria Grazia Chiuri told AFP ahead of the show.

“Some want to shut themselves away, others want to live to the full. For me, I want to live well every day,” she said.

Sportswear was prominent, with looks based on jazzed-up boxing and judo outfits. And there were lots of scuba-fabric rigid shapes echoing Dior’s famous sports and ski looks of the 1960s.

“We understood the importance of sport during the pandemic, not just as a performance, but with the idea of feeling good.

We were locked up, we had the need to maintain ourselves physically,” said Chiuri.

It was a marked shift for the designer, with far fewer of the airy, floaty evening dresses that have been her trademark since joining Dior in 2016.

As the first woman to lead the brand, Chiuri has often sought to rework the iconic Dior Bar jacket, moving away from the ultra-feminised hourglass shape that defined the brand’s early, postwar years. It was entirely absent on Tuesday as she opted for boxier, less figure-hugging shapes.

[Source: ACP]



Latest Videos

Stay tuned for the latest news on our radio stations

CFL radio frequencies
IN DEPTH
Womens Rugby World Cup 2022
Quarter-final qualification is now the goal for the Rooster Chicken Fijiana 15’s following their 21-17 victory against South Africa.
105 days ago

Queen Elizabeth II passes away
Queen Elizabeth II, the UK's longest-serving monarch, has died aged 96, after reigning for 70 years.
135 days ago

Fiji wins Melrose Cup after 17 years
Fiji wins the RWC 7s title after 17 year drought
137 days ago
FEATURE NEWS
WAF trying to restore water supply for thousands affected along the Suva-Nausori corridor
Thousands of people along the Suva to Nausori corridor affected by no water supply or low pressure from last night are uncertain as to when supply wil...
2 hours ago
LATEST NEWS
Rihanna to perform at halftime of the Super Bowl
Rihanna will perform at halftime of Super Bowl 57 on the 13th of this month. The NFL is going back to the traditional setup of a singular act ...
1 hour ago

FBI search President Biden's Delaware home over classified documents
The FBI is searching President Joe Biden's home in Rehoboth (Reh-Ho-Berth), Delaware as part of an investigation into classified documents. In a ...
1 hour ago

Year 8 exam results out today
Fiji Year Eight Examination provisional results have been released today as the Education Ministry has recorded a 62 percent pass rate compared to 69 ...
2 hours ago

Children are held back from saving - Fisher
National Coordinator for the Financial Management Counselors Association of Fiji, Lagi Fisher, says parents in Fiji and around the world are one of ...
16 hours ago

Navitilevu villagers in desperate need of water
Villagers from Navitilevu in Navosa say they have been calling for assistance for many years as they need water tanks as a back up to their water ...
16 hours ago

TOP