Dior Beauty’s Jérôme Pulis exits amid ‘One Dior’ push

Dior Beauty’s Jérôme Pulis exits amid ‘One Dior’ push

By Cecilia Matanatabu
Tuesday 19/07/2022
[Image: bussinessfashion]

Jérôme Pulis, Parfums Christian Dior’s international communications director since 2006, is set to leave the LVMH-owned perfume and beauty giant, the executive announced Wednesday.

Pulis steered the brand’s communications and celebrity strategy during a period of rapid expansion for top fragrances like the Charlize Theron-fronted J’Adore and Johnny Depp-endorsed Dior Sauvage.

Pulis was known for staging star-studded activations like an annual gala and pop-up spa at the Cannes Film Festival which offered powerful platforms for influencers and brand ambassadors alike to crank out content for Dior.

During his tenure, Parfums Christian Dior also worked to gradually align its marketing message more closely with its sister fashion brand as part of a strategic push known internally at LVMH as “One Dior.”

[Source: businessoffashion.com]



Latest Videos

Stay tuned for the latest news on our radio stations

CFL radio frequencies
IN DEPTH
Womens Rugby World Cup 2022
Quarter-final qualification is now the goal for the Rooster Chicken Fijiana 15’s following their 21-17 victory against South Africa.
104 days ago

Queen Elizabeth II passes away
Queen Elizabeth II, the UK's longest-serving monarch, has died aged 96, after reigning for 70 years.
134 days ago

Fiji wins Melrose Cup after 17 years
Fiji wins the RWC 7s title after 17 year drought
136 days ago
FEATURE NEWS
The offer to Bainimarama was made in good faith – PM’s Office
The Office of the Prime Minister says the offer of a government quarters to be provided to the Leader of Opposition, Voreqe Bainimarama was made in go...
15 hours ago
LATEST NEWS
Pakistan mosque death toll rises to 100
The death toll has risen to 100 people after a mosque suicide bombing which targeted policemen in the city of Peshawar in Pakistan. The mosque is ...
4 minutes ago

Fuel and gas prices decreases
Good news for drivers as the price of unleaded fuel has decreased to $2.62 from today. The Fijian Competition and Consumer Commission says the ...
1 hour ago

Fiji TV announces operating profit of $616,989 for the six months ended 31st Dec 2022
Fiji Television Limited has announced an operating profit of $616,989 for the six months ended on 31st December 2022 against last year’s loss of ...
14 hours ago

Over 20 students with disabilities assisted by New Vision of Fiji
Over 20 students with disabilities received $300 back to school packs in assistance from New Vision of Fiji. New Vision of Fiji, Chief Executive ...
14 hours ago

U.S Indo-Pacific Command Commander visits Fiji and meets with RFMF Commander
U.S Indo-Pacific Command Commander Admiral John. C. Aquilino says he is honored to visit Fiji as it is important to meet with his counterparts and ...
15 hours ago

TOP