Heineken Silver officially launched in Fiji

Heineken Silver has officially been launched in Fiji, introducing a low-carb lager for consumers looking for a lighter and refreshing beer option.
The launch also marks a significant milestone in its 35-years partnership between Punja & Sons Limited – Wines & Spirit and Heineken.
The national launch was celebrated with a special Club Silver Launch Party at the Hilton Beach Resort in Nadi last Saturday, bringing together local influencers, content creators, media representatives and invited guests.
Heineken Silver contains 99 percent fewer carbs and 88 calories, while maintaining the crisp and refreshing taste associated with the Heineken brand.
Punjas says the product has been introduced to meet increasing demand in Fiji for lighter beers that retain their flavour and quality.
It says Heineken has been available in Fiji for more than 35 years, with Punja & Sons Limited – Wines & Spirit serving as its exclusive distributor in the country.
Punjas says the introduction of Heineken Silver reflects its continued investment in growing the category and providing Fijian consumers with trusted international brands.
Heineken Silver is now available at bars, restaurants, participating outlets and retailers across Fiji.
Punjas says events will also be held at selected venues in the coming months to provide consumers with more opportunities to experience Heineken Silver.
The company says it is confident the new product will become a preferred option for consumers seeking a lighter and refreshing beer.