Turmeric has the potential to become a major contributor to Fiji's economy and improve livelihoods in rural communities.
This was highlighted by the Assistant Minister for Agriculture, Waterways and Sugar Industry Inosi Kuridrani while speaking during a Turmeric Field Day at the Sigatoka Research Station.
Kuridrani says turmeric has grown from a traditional crop into a high-value export product with strong demand in overseas markets.
He says Fiji-grown turmeric is highly sought after because of its high curcumin content, which is used in health and wellness products.
Kuridrani says the United States remains Fiji's largest export market for turmeric, followed by New Zealand, Canada, Australia and the United Arab Emirates.
He says while Fiji has favourable growing conditions, there is a need to increase production, improve planting material and strengthen processing and market access.
Kuridrani says the Ministry is supporting the industry through its Spices Farming Programme, which includes farmer training, research, seed distribution and support for value-added products.He also called on farmers, exporters and development partners to work together to grow the industry.
Meanwhile, vegetable farmer Meli Taivei of Nakavika Settlement says he is now considering growing turmeric after learning about its economic potential during the field day.
The event was attended by 60 farmers from Nadroga and Navosa and included a visit to Navovo Farm, operated by Island Magic Pte Limited.
