Fiji Airways has marked World Environment Day by supporting a new native tree regeneration programme in collaboration with Animals Fiji and the Ministry of Forestry.
Fiji Airways says they have participated in mangrove restoration under its Maroroya platform for many years, this year’s initiative broadens that environmental focus to include native tree regeneration; recognising the importance of protecting Fiji’s unique terrestrial ecosystems and endemic plant species.
They say approximately 50 percent of Fiji’s plant species are endemic, found nowhere else in the world, making their protection and restoration critical to preserving the country’s rich biodiversity.
The airline says the Native Planting programme expands Fiji Airways’ commitment to protecting the natural habitat of the Fijian islands.
They say Fiji is increasingly recognised not only for its beaches and adventure tourism, but for its remarkable natural environment - from rainforests, hot springs, waterfalls and sand dunes to marine parks teeming with coral and sea life.
Fiji Airways says the country is becoming a leading destination for nature-lovers and wellness seekers, making the health of its terrestrial ecosystems a matter of both conservation and tourism significance.
Fiji Airways Managing Director and Chief Executive Officer, Paul Scurrah says Fiji's tourism is growing, and with that growth comes a responsibility to protect the natural environment that makes Fiji so extraordinary in the first place.
He says Fiji's forests, wildlife, and ecosystems are not a backdrop to the visitor experience, they are the experience.
Scurrah says Fiji Airways exists to connect people to this place, and that means we have a genuine stake in ensuring it is protected and preserved.
He adds supporting programmes like this native tree regeneration initiative is one practical way they can contribute to that, and they are committed to doing more.
While welcoming the partnership, Co-Founder and Managing Trustee of Animals Fiji, Casey Quimby says native tree regeneration is central to what they do at Animals Fiji.
She says restoring species like Vesi, Denu, Mavota and Kaudamu strengthens the natural habitats that support Fiji's unique wildlife.
Quimby says healthier ecosystems mean safer, more enriching environments for the animals in our care, and healthier outcomes for Fiji's biodiversity.
She says they are grateful to Fiji Airways for making this a part of their World Environment Day commitment.
Fiji Airways adds the native tree regeneration programme forms part of Fiji Airways' broader Maroroya sustainability journey.
They say in Fijian, Maroroya means "to protect", a principle that underpins the airline's approach to environmental stewardship through local partnerships and practical, long-term action.
The airine adds the initiative forms part of Fiji Airways' broader Maroroya sustainability journey, which focuses on local partnerships and practical actions that contribute to the long-term resilience of Fiji's natural environment.
