CFL signs radio partnership for Coca-Cola Games, plea made to cheer, not to jeer

CFL signs radio partnership for Coca-Cola Games, plea made to cheer, not to jeer

Communications Fiji Limited, the parent company of LegendFM, FM96, VITIFM, Navtarang, Radio Sargam and fijivillage, is the radio partner of the 2026 Coca-Cola Games and organisers say this is an important partnership from the 1990s to date to ensure that the development of our youths continues through sports and entertainment.

Fiji Secondary Schools Athletics Association Secretary and Competition Director, Biu Colati says CFL plays a big role in bringing awareness on who are the best student athletes around the country, and also bringing the excitement and energy at the Games.

Colati says sports creates a positive impact, and that can also replace the negative things out there.


He also calls on people going out to the Games and supporters to come and cheer, don't jeer.

Colati also says when you are commenting against a child on social media, at the end of the day those children are still the children of this nation.

Coca-Cola Europacific Partners Fiji representative Lawrence Tikaram says CFL has been instrumental in building the excitement, the fanfare, the livelihood and the continued engagement of the Games.


Tikaram says the Coke Games is not just about the Games, it is about the holistic development of the children and the opportunities - and that starts from the sports days and the support of parents and schools.


He says the spirit of the Games is built on the support of family, schools and their ex-students. 

While speaking on negative comments on social media about the athletes, Tikaram says people who post online should understand that every child represents a family, and asks people to be mindful of what they say online.  

CFL General Manager, Charles Taylor says CFL is known for energy and entertainment, and CFL as a team knows how important the Games is for the young people of the country, and the parents, ex-students and the community here and abroad.

Taylor says the Games is a celebration of youth and sports. 

He calls on people commenting on social media to be responsible.

Taylor says they have noticed most of the negative comments come from older people and they should know better.

He says we should be there to build the athletes rather than bring them down. 

The Coca-Cola Games will be held from tomorrow to Saturday at the HFC Bank Stadium.


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