Traders who sell advertising services and are found providing inaccurate, inflated or irrelevant information will be charged for breaching the FCCC Act 2010 and face fines of up to $250,000 per offence or 10 years in prison.
The Fijian Competition and Consumer Commission Acting CEO, Senikavika Juita says it is unfortunate that some unscrupulous traders are taking advantage of the lack of expertise in the marketing industry to sell their services at an inflated price to businesses and organisations.
She says traders who do not provide verifiable statistics on claims such as the number of people their medium reaches or that fail to live up to promised results, both on traditional and new digital mediums, are guilty of misleading consumers and will be charged under Section 77 of the FCCC Act 2010.
FCCC monitors all forms of consumer activities around Fiji including traders who use technology to sell goods and services.
Juita says FCCC, being Fiji’s sole competition regulator, has a responsibility to protect every single Fijian consumer and this includes businesses and organisations.
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