Samsung has introduced various outdoor billboard advertisements in support of the 2030 Busan World Expo in Suva.
The marketing activity is also in major airports.
The advertising message of 'Bula from Busan' (Busan welcomes you) has been released on a large printed outdoor billboard in Suva and Nausori International Airport, while several large LED signages have been installed at the Post Fiji building, Fiji Airways Building, and in front of the Suva City Library.
This will attract the attention of local people and government officials from various countries who are visiting Suva for the Pacific Island Forum Leaders Summit.
The billboard advertisement has also been installed around the Nadi International Airport, and it promotes Samsung's support for the 2030 Busan World Expo to tourists from all over the world.
The President of Samsung Electronics New Zealand, Hyungmin Chun says outdoor advertising will make Fijian people aware of South Korea's bid for the Busan World Expo, and it is a good opportunity to raise awareness of Busan’s bid, as well as a chance to say hello to their consumers in Fiji.
Meanwhile, Samsung's Corporate President and Head of Corporate Management Hark Kyu Park met with Prime Minister Voreqe Bainimarama and Samoa's Prime Minister Fiamē Naomi Mataʻafa and explained to them Samsung's innovation technology cases and global social contribution activities.
