A petition accusing Disney of "colonialism and robbery" for trademarking a phrase used in the film The Lion King has attracted more than 30,000 signatures.
"Hakuna matata" means "no problem" or "no worries" in the Swahili language, which is spoken across East Africa.
Disney first applied to trademark the catchphrase in 1994 ‑ the same year it released The Lion King animation.
The row has arisen now amid hype over its live‑action remake.
Petition organiser Shelton Mpala hopes he can persuade the US company to abandon its "hakuna matata" trademark.
Disney has not responded to the BBC's request for comment.
The Lion King franchise also includes a stage musical, merchandise such as T‑shirts and toys, and computer games, plus several film sequels and TV spin‑offs.
[Source: BBC]
