People of Fiji have spent about $330M on kava last year.
This is an estimated revenue that is made as an end result after three stages of re-selling.
About 10,000 farmers have earned an estimated amount of $140M through their gate sales.
By the time consumers buy the kava from the retail outlet, the total value increased to $330M.
These statistics were revealed at the ‘Kava Value Chain Analysis’ workshop in Suva and are estimate figures revealed by the group.
The Ministry of Agriculture led Kava Taskforce and the Pacific Horticultural and Agricultural Market Access Program have been analyzing kava producing areas around the country for several months.
International Economist, David Young says the analysis has so far confirmed that kava is one of Fiji’s most important agricultural industries.
90% of kava that is produced in Fiji is for the domestic market while the remaining 10% gets exported.
