Apple held its biggest launch event of the year today, with the tagline: "Awe Dropping."
At the event, Apple released the next generation of iPhones, Apple Watches, and AirPods, including the Apple Watch Ultra 3, AirPods Pro 3, and iPhone 17.
Apple CEO Tim Cook says they are taking the biggest leap ever for iPhone.
The new iPhone lineup includes four new phones: the iPhone Air, 17, 17 Pro, and 17 Pro Max.
Apple revealed its highly anticipated iPhone Air, the "thinnest iPhone ever" — at 5.6 millimeters, it's the slimmest iPhone yet.
Apple also claims that the 6.5-inch phone is the most durable of all iPhones and benefits from an improved internal chip, with a powerful camera and an all-day battery life.
Meanwhile, the iPhone 17 Pro is "the most powerful iPhone yet, by far," according to Apple.
The phone has a unified outer body that uniformly dissipates heat from the battery, preventing overheating.
Apple also says that the phone offers "the best battery life ever in an iPhone," with 39 hours of video playback.
The iPhone 17 Pro Max has a larger screen than the Pro, but features the same capabilities, including increased power and battery life.
iPhone cameras are also improving, with better resolution and a wide field of view for the front-facing camera. Apple noted that users took 500 billion selfies last year, more than any other smartphone.
Pre-orders for the new iPhone lineup start on Friday but will be available from the following Friday.
Cook said that this year, Apple was building on innovations with AirPods Pro, including the hearing aid function introduced last year that transformed the buds into assistive devices for people experiencing mild to moderate hearing loss.
At the event, Julz Arney, senior director of fitness technologies at Apple, introduced heart rate sensing for AirPods. Custom sensors on the AirPods allow the earbuds to track heart rate independently of a smartwatch, Arney explained.
The AirPods Pro 3 also deliver twice the active noise cancellation of previous generations. Apple claimed that the AirPods deliver the world's best active noise cancellation of any in-ear headphones.
The earbuds also offer live translation, transforming words from one language into another in real-time. For example, if someone speaks a different language, the AirPods will lower their voice and deliver a real-time translation.
[Source: Entrepreneur]
