Wrangler releases second Rick and Morty collection

Wrangler releases second Rick and Morty collection

By Cecilia Matanatabu
Thursday 28/10/2021
[Image: Hypebeast]

Wrangler has teamed up with Adult Swim to release a second Rick and Morty collection.

The first collection was launched in late 2020 and sold out twice. This newest collaboration includes designs never seen before on the show, and is now available exclusively on the Wrangler website.

The collection has been released in anticipation of the annual Adult Swim Festival. The festival, which streams from November 12-13, will be held on Adult Swim’s YouTube channel.

The collection contains four original designs - two crew neck sweatshirts, a hoodie sweatshirt and a denim jacket with custom artwork lasered on the back.

Vice President of Global Brand Marketing at Wrangler Holly Wheeler, says that as an iconic heritage brand, Wrangler has a strong history in pop culture, and embraces opportunities to reach new fans.

The first Wrangler x Rick and Morty collection ended up achieving an honourable mention for Marketing for Business, Consumer Products/Services in the 2021 Silver InSpire Awards and the Award of Excellence for Media Relations at the 2021 Bronze InSpire Awards.

The campaign surrounding the release also won Adweek’s Media Plan of the Year Award for Best Use of Experiential.

Rick and Morty has been a sensation since its release in 2013.

Chief marketing officer at Warner Bros. Kids, Young Adults and Classics Tricia Melton says, it is part of the pop culture zeitgeist, with a global fan base that loves all things related to the show. 

[Source: Fashion United]

FEATURE NEWS
Pryde is entitled to be paid salaries until he is removed from office - Rabuka
Prime Minister Sitiveni Rabuka has stated that the suspended Director of Public Prosecutions, Christopher Pryde is entitled to continue receiving his ...
10 hours ago
LATEST NEWS
PM calls for Online Safety Commission to take action after alleged cyberbullying tragedy
Following allegations that a member of the LGBTIQ+ community was driven to take their own life after getting cyberbullied, Prime Minister Sitiveni ...
7 hours ago

WOWS Kids Foundation seeks donations to aid children with cancer at Fiji Showcase
The WOWS Kids Foundation is seeking assistance from the public and business houses to support the work they do in assisting children living with ...
7 hours ago

21 reps from 7 political parties undergo workshop with FEO
21 representatives from the 7 registered political parties in Fiji participated in a 3-day "Introduction to Elections" workshop with the Fijian ...
8 hours ago

Two 15-year-old students questioned for alleged drug possession at school
Two 15-year-old students have been questioned for allegedly possessing methamphetamine and marijuana on school premises. Assistant Commissioner of ...
8 hours ago

FCCC assesses if duty protections on items are benefiting consumers
The FCCC is currently looking at the price of items that currently enjoy duty protection to assess whether those tax concessions and the benefits are ...
8 hours ago



fijivillage Straight Talk with Vijay Narayan
Latest Videos

Stay tuned for the latest news on our radio stations

CFL radio frequencies
yb
IN DEPTH
2024-2025 National Budget address by the Minister for Finance
2024-2025 National Budget address by the Minister for Finance Prof. Biman Prasad. 2024-2025 Budget ...
6 days ago

Crisis within FijiFirst that led to its deregistration
The FijiFirst Party has been de-registered by the Registrar of Political Parties, Ana Mataiciwa. This is the end of the party that led government ...
10 days ago

Pre-Budget 2024-2025
Pre Budget 2024-2025 budget recommendations and an insight of what people on the ground wish to see in the National Budget
16 days ago

TOP