Lami Kava Managing Director, Donny Jason Yee says he is keen to expand his business reach to the EU markets, India, New Zealand and China.
Yee highlighted this during Investment Fiji’s Trade and Investment Team’s recent site visit to Lami Kava Limited at their headquarters in Veisari.
Investment Fiji when to discuss with Yee the assistance they can provide in expanding market access and country regulations on exporting Kava.
Yee says the company will soon launch their product with New World and is eager to expand to all markets.
He says they are slowly making headway with the UAE market and have some shipments to Utah.
Yee says during the COVID phase, they faced a 30% decline in wholesale and retail while their e-commerce platform spiked an increase.
He says this shows that people are still interested to purchase kava but need access to pathways.
Lami Kava has two retail outlets and is looking into value-adding their Kava to premium niche products for exclusive markets.
Investment Fiji is assisting the company with labelling and packaging approach to US market as well as connecting to new markets for expansion growth.
