Consumers urged to beware of misleading advertisements

Consumers are being urged to beware of misleading advertisements when shopping during this festive season.

The Consumer Council, as of October this year, found a total of 45 cases of misleading advertisements compared to 44 for the whole of last year.

The most common misleading advertisement is the sale price tags displayed by supermarkets.

Through its market surveillance, the Council found a number of supermarkets with promotional sale prices that were higher than that displayed in the price tags.

Some products which were understood to be on sale had the normal price marked on them instead Consumers often rush to put sale items in their shopping trolleys without thoroughly checking the products and ensuring that the sales are genuine without any gimmicks.

Story by: Filipe Naikaso